10. Audience Research

For my audience research I asked people in my boarding house and friends different age groups about music genres and what effects music videos have on them.
My questions were:
1) What genre of music do you listen to?
2) When you watch a music video does it make a difference to the song you are listening to?
3) What sorts of music videos do you like?
4) What puts you off?

Eliza,14
1) Her favourite genre is pop and basically anything what is on on Radio 1.
2) To her watching a music video does not make any differnece to the song and does not have any effects on her.
3) However, she likes music videos as they are interesting and she is especially interested in the dance performances.
4) What puts her off are inappropriate images and when the video does not match her expectations.

Antonia,16 and Julia, 18
1) Antonia especially likes House music and music which is suitable to dance to. Julia on the other hand prefers R&B.
2) Both of them like dicovering details in music videos, which give the song a complete new face.
3) Antonia really likes it when the music video contains dancers rather than a storyline.
Julia however, prefers a good storyline.
4) Antonia is like Eliza and does not like inappropriate images coming up such as in some of the Eminem videos she explained. Through those images it might be possible that she changes her mind on the song and suddenly dislikes it. Julia needs an interesting storyline as the video has a huge impact whether she likes the song or not.

Nadine, 17
1) Nadine likes Hip Hop.
2) To her the music video does not make any differnece to the actual song but she enjoys watching them anyways.
3) She is especially interested in the luxery life and the good looking dancers, who appear in the videos.
4) She is however  put off by the fact that she gets jealous by watching the dancers and their figure and also the luxury life they can afford although she knows that this "dreamworld" does not actually exist.

Zoe,17
1) Zoe is into the Indie genre.
2) The video does not really make a difference to her, however when the video is really good she likes the song even better.
3) Zoe prefers a good storyline rather than a dance video.
4) She does not like it when the actors in the video are not attractive. That is not surprising as in almost every music video attractive people are chose to act because that makes more people watch the video.

Philipp,17
1) Philipp is like Zoe into the Indie genre.
2) For him the music video is very important as it brings the feelings of the song better across and he is able to understand the storyline.
3) Philipp prefers like Zoe a storyline rather than a dance music video.
4) He is put off by a storyline he does not understand.

Paul,18
1) Paul is into the alternative genre.
2) For him the music video does not make a huge difference and the video has a small influence on him.
3) He prefers a simple storyline rather than a confusing one and the actors need to be good looking.
4) When the actors are not good looking and the message is delivered the wrong way through the music video.

To sum up we most of the people we have asked about their opinion about music videos. We interviewed people with different tastes of genre as we thought that we want to get an overall picture of what the audience likes and what puts them off. However, we found out some very interesting stuff, which we are definitely going to include. We are definitely going to create a video with a storyline as we do not have professional dancers here in school. Therefore our music video is going to have a simple storyline as through the research it came out very clearly that people are put off by over the top performances, especially those interested in indie or alternative.We also do not want to enter the typical "dream world", which is often included in music video but we want to stay down to earth. However, we are going to include an actor who is good looking as we think it is important as it sells the song so much better.