3.Importance of Print Adverts

Importance of Print Advertisment on Prezi

Final Music Video

2. Choose an advert

This is our advert we copied from a newspaper and I believe it turned out very well as we were able to find similar writing and also the color turned out very well. 

1.Conventions of CD Advertising

Conventions of CD advertising on Prezi

8.Our Digipak

This is the digipak done. We changed a little bit such as we used some of the pictures in a different order. We also deleted some pictures such as the one where someone is holding an object towards the sun. We thought it would not fit in with the subject of sun, clouds and sky as the human hand was not portrait in any of the other pictures and it would look a bit "random".













This is the back of our digipak. We included everything we needed to, which is the title of the songs and the copyright but also the barcode at the bottom.

The front of our cover came out perfectly. It looks exactly what I imagined it to look like. It consists of the band's name and the title of the album.

7. Flat Plan of Digipak

Our digipak does not show our main artist or any other person. That is because we thought it would not be suitable as Band Of Horses and their recent albums do not show the band on the cover but it is all nature based.
However, we are going to include an eye inside the sun, which should represent that "someone" is watching. That is very loosely related to our music video as it should represent that if someone has done something wrong the truth is always coming out. It is like a gigantic eye watching every step people are making and reporting what they hide from each other. However, we though the eye would make the digipak look more interesting as the previous albums always show simple pictures, which were edited in a way that lets them look different.
The back of the digipak is going to be a blue sky with clouds in it. We chose that picture as it is related to our theme, which contains of sky, clouds and sun and there is not too much on the picture, which would make it difficult for people to read.
The next picture shows a pinecone held towards the sun. Through the sun the original shape of the pinecone is changed and we thought it created an interesting effect.
The tree is going to be black due to the sun and the contrast of the blue sky. Through the program Aperture the color of the sky is stronger, which makes the tree look black. It is a very nature based picture as the focus of this pictures is the twigs nobody would recognize when passing the tree in a normal light. At the back where the CD is supposed to be kept in we decided that a blue sky edited with Aperture would be enough as when the CD is in there the background cannot be seen and therefore it is not important to place a picture there, which has a lot of meaning.
The last picture again shows the sun with the eye in the middle, which again should remind us that "someone" is watching.

6. How did CD sales change in the last 5 years

CD sales dropped dramatically in the last five years due to illegal downloading from the Internet and the widespread CD burning.

Joe Nardone, owner of the 11-store Gallery Sound of music chain in Pennsylvania,said that the music companies charge too much for albums. The Universial Group, which is one of the largest record cooperation cut the sales prices up to 25% in the last two years, in order to increase sales. 

Comparing the sales figures of 2009 and 2010 the figure dropped from 147 million to 114 million this year. 

In 2007 CD's accounted for 90% of the album sales in the United States, with digital accounting for the other 10%. In 2009 the CD sales were only 79% whereas the the digital download of music had increased up to 20%. 

Therefore it can be said that the sales of CD's changed rapidly over five years and online download especially illegal download is becoming more and more popular. 

However, Paul Grein, who writes the "Chart Watch" column for Yahoo says " I think it's (CD's) becoming less of a mass-market item and kind of a niche product that caters to a small but loyal following." 

Nowadays it is not so much the sales of CD's, which makes the artist earn his money but more iTunes and other online downloading sites. That change came along because it is so easy for everyone to access Internet anytime and anywhere. In addition iTunes also allows the buyer to buy only one song of a whole album, which makes it more convenient for some people.