How we made our digipak

First of all we chose pictures from the nature as the covers from Band of Horses always use covers based on nature. We focused on the sky and the contrast of the clouds the blue of the sky and the tries in the background.













What was very important to us is the sun, which is also reflected in our music video.
What we are going to try is to put an eye into the middle of the sun, which should demonstrate that the sun sees everything.

I edited the pictures with the Apple Programme Aperture "Toy camera" effect. I thought that this effect was most suitable as it made the colours appear stronger and the contrast between the sky, clouds and sun.

3. Digipak vs CD case

Digipaks are mostly made from thick card and virtually shatterproof. It allows great graphic display. The digipak is designed to include a booklet either by placing in a die-cut slot or gluing onto one of the panels.

 The original CD case has been used since 1982. It is a three-piece plastic case, which contains the disc along with the liner notes, which is a booklet containing information about the musician and the lyrics. The back card normally lists the number and titles of songs.

This video demonstrates the clear difference between the digipak and the CD jewel case.

But why do I think there is more value in a digipak? It gives much more information on the band the songs they are singing etc., which spares me the time it would take me to research it all. Furthermore I believe that people prefer buying digipaks rather than the normal CD cases as they are more visually attractive. In addition the plastic case of the old CD case do not look professional to me and the quality of it is nothing compared to the digipaks.
What we will need to include in our digipak

• Title of the Album
• Title of the Band
• Title of the Songs
• big image across all parts of the digipak
• different image inside the digipak 
• where the cover was made and the company name
• the barcode 

2.Font Test for Digipak Advert

1.Part of the Ancillary Task

This is the cover of the their latest release called Infinite Arms, which was released 2010.
This box set includes a digital bonus track "Desperoscoe", photo prints of the band, a 18x24-inch poster and if customer want to order it online they do get a Band of Horses Poster sent to them as well. The first 30 purchases also got a limited edition tour poster.
The design of the new album represents a still image of mountains combined with a "moving" image of stars. This cover follows the pattern of the previous two albums as they are also based on nature. They actually take simple pictures and make them interesting through adding a special effect to it.

This is the cover of their old album called "Everything all the time" released in 2006. It shows actually simple picture of trees but then they are reflected like they are reflected in water.
Also the font of the covers are always the same and personally I do not like it very much as I think it looks quite unprofessional. However, I have to say that it looks like it is the the writing of a book telling a fairytale and therefore quite mystic, which has probably a reason. I interpret it that the when you listen to the songs you are almost carried into another world. Similar to the 2006 cover is the Bon Iver album design. Therefore I can see a pattern, promises that the music is going to make you feel you are part of a mysterious fairytale world.

The Band Of Horses uses much stronger colors, which is important as people see and pick it much quicker than the other one where colors are fated.
Also noticeable is that the title of the album is not in the foreground but more the name of the band, which needs to be considered by us as well.

Rough Edit

 

This is the rough edit of our video. It is almost done except from we need to change the color as it looks like we used a comic effect and I believe that is not what we have been looking for. We also need to cut some of the clips as they are too long and we did not edit it careful enough. We also did not include any of the shots with Peter Miller because the ones we took were not good and so we thought we should leave them out

Editing

We used iMovie to put the sepia effect onto the shots we wanted to use. That effect was not available on Premier Elements 9 and therefore we used the Apple software. 

This picture shows how we chose the right effect for our music video.

Us Filming

I know it is a bit late to put those pictures up as we are well into our editing process now.
The first picture is Paul explaining to Farina what she has to do.













Paul is taking shots of Farina and Peter walking towards the camera from and angle where at the end the focus is on them holding hands. We thought that this shot was very important as it is vital for our video to express love.

Anton looking over the lyrics again. In order to create variation to our video we decided that Anton would sing two paragraphs of the song in a slightly different location.